Digital Media Marketing & Communication, A.A.S.

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Associate of Applied Science

Monroe County Community College’s associate of applied science degree in digital media marketing and communication enables students to obtain a broad introduction to the concepts and techniques used in the field of digital media and marketing.

Career Opportunities

Graduates of this program will potentially be prepared for entry-level employment in:

Public Relations
Advertising
Marketing Communications
Digital Marketing Experience
Social Media Influencers

Transfer Information

For information regarding transfer opportunities for this or any program, please visit the Transfer section of the MCCC website.

Required General Education Courses

See the General Education Requirements for a list of courses that satisfy the General Education Learning Competencies.

C1 Natural Sciences Competency Credit Hours: 4
C2 Mathematics Competency Credit Hours: 3 or 4
C3 ENGL 151 - English Composition I Credit Hours: 3
C4 CIS 130 - Intro to Computer Information Systems Credit Hours: 3
C5 HUMAN 152 - Exploring Creativity Credit Hours: 3
C6 COMM 151 - Introduction to Mass Media Credit Hours: 3

Required Courses and Sequence

Fall Semester (Year 1)

CIS 130 - Intro to Computer Information Systems Credit Hours: 3
(C4 GE Requirement)
COMM 151 - Introduction to Mass Media Credit Hours: 3
(C6 GE Requirement)
ENGL 151 - English Composition I Credit Hours: 3
(C3 GE Requirement)
SPCH 151 - Communication Fundamentals Credit Hours: 3
Required Elective Credit Hours: 3-4

Winter Semester (Year 1)

HUMAN 152 - Exploring Creativity Credit Hours: 3 (C5 GE Requirement)
CIS 178 - Design Concepts Credit Hours: 4
MCOM 201 - Principles of Marketing Credit Hours: 3
Mathematics Competency Credit Hours: 3-4 (C2 GE Requirement )

Fall Semester (Year 2)

MCOM 151 - Fundamentals of Social Media Credit Hours: 3
JOURN 251 - Photojournalism Credit Hours: 3
Natural Sciences Competency Credit Hours: 4 (C1 GE Requirement )
Required Elective Credit Hours: 3-4
Required Elective Credit Hours: 3-4

Winter Semester (Year 2)

JOURN 252 - Editing and Layout Credit Hours: 3
MCOM 251 - Social Media Marketing Credit Hours: 3
Required Elective Credit Hours: 3-4
Required Elective Credit Hours: 3-4
Required Elective Credit Hours: 3-4

Required Electives

(Must select from this list to complete degree requirements)

Communication Based Electives
JOURN 161 - Introduction to Journalism Credit Hours: 3
SPCH 152 - Public Speaking Credit Hours: 3
SPCH 155 - Interpersonal Communication Credit Hours: 3
SPCH 255 - Nonverbal Communication Credit Hours: 3
THEA 251 - Fundamentals of Acting Credit Hours: 3
Marketing Based Electives
BMGT 201 - Principles of Management Credit Hours: 3
BMGT 202 - Business Communication in a Digital Age Credit Hours: 3
BSLW 251 - Business Law Credit Hours: 4
BUSAD 151 - Introduction to Business Credit Hours: 4
Digital Media Technology Based Electives
CIS 184 - PhotoShop Graphics Credit Hours: 3
CIS 186 - Multimedia Development Credit Hours: 3
CIS 279 - Designing for Digital Environments Credit Hours: 3

Main Campus

Whitman Center