MCOM 201 - Principles of Marketing

Credit Hours: 3
Billable Contact Hours: 3
Prerequisites: ENGL 090 and RDG 090 or qualifying scores on accepted placement tests
Global Studies Satisfier Course Y
Session Cycle: FWSU

The focus of this course is on the study of the fundamental marketing principles. Topics include the marketing environment, market planning and research, consumer behavior, market segmentation, international marketing and the marketing mix.

Main Campus

Whitman Center

MCOM 201 - Principles of Marketing