MCOM 201 - Principles of Marketing
Credit Hours: 3
Billable Contact Hours: 3
Prerequisites: ENGL 090 and RDG 090 or qualifying scores on accepted placement tests
Global Studies Satisfier Course Y
Session Cycle: FWSU
The focus of this course is on the study of the fundamental marketing principles. Topics include the marketing environment, market planning and research, consumer behavior, market segmentation, international marketing and the marketing mix.
Notes:
Business Division
Theory Hours: 45
Learning Outcomes:
1. Analyze the Marketing Environment
Applies To Business Management, A.A.S. Program Outcome A
2. Develop marketing strategies for a business or non-profit organization
Applies To Business Management, A.A.S. Program Outcomes A & B
3. Demonstrate an understanding of global marketing
Applies To Business Management, A.A.S. Program Outcome A
4. Apply the marketing concepts of segmentation, targeting, and positioning
Applies To Business Management, A.A.S. Program Outcome A
5. Apply branding and brand extension strategies
Applies To Business Management, A.A.S. Program Outcome A
6. Articulate methods and strategies for developing products
Applies To Business Management, A.A.S. Program Outcome A
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