BMGT 202 - Business Communication in a Digital Age
Credit Hours: 3
Billable Contact Hours: 3
Prerequisites: ENGL 151 and one of the following: BUSAD 151 , BMGT 160 , BMGT 201 or ENGL 154
Session Cycle: FW
This course covers the principles, practices, ethics, and management of communication in a business environment, with an emphasis on both traditional and emerging media. Students will learn effective methods for planning, creating, transmitting, and managing information for a variety of purposes, and they will develop an understanding of the effective use of digital communication tools like social media and web sites. Students will also study strategies for managing a business’ presence on the Internet.
Notes:
Business Division
Theory Hours: 45
Learning Outcomes:
1. Demonstrate understanding of the communication process and its applications in a business environment.
Applies To Business Management, A.A.S. Program Outcomes A, C
2. Apply effective interpersonal and group communication skills with an understanding of group dynamics, cultural and gender diversity, communication “noise,” active listening, and nonverbal cues.
Applies To Business Management, A.A.S. Program Outcomes C
3. Prepare business messages and documents of various types with an emphasis on digital formats and/or digital transmission. These may include e-mail messages, memos, reports, and business letters.
Applies To Business Management, A.A.S. Program Outcomes A, C
4. Explain ethical issues and practices in the context of business communication.
Applies To Business Management, A.A.S. Program Outcomes A, B, C
5. Demonstrate the ability to develop and deliver an effective business presentation.
Applies To Business Management, A.A.S. Program Outcome C
6. Understand the appropriate and effective use of communication technologies in a business environment including but not limited to e-mail, social media, and web sites.
Applies To Business Management, A.A.S. Program Outcomes A, B, C
7. Explain methods for managing an organization’s Internet presence.
Applies To Business Management, A.A.S. Program Outcomes B, C
8. Demonstrate understanding of the career and professional implications of one’s communications through social media.
Applies To Business Management, A.A.S. Program Outcomes A, C
|
