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Nov 21, 2024
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MCCC College Catalog 2024-2025
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MCOM 201 - Principles of Marketing Credit Hours: 3 Billable Contact Hours: 3 Prerequisites: ENGL 090 and RDG 090 or qualifying scores on accepted placement tests Global Studies Satisfier Course Y Session Cycle: FWSU
The focus of this course is on the study of the fundamental marketing principles. Topics include the marketing environment, market planning and research, consumer behavior, market segmentation, international marketing and the marketing mix.
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